As the summer approached, Nicolette Weinbaum, a college freshman, had one goal: to work in Manhattan. However, she faced a daunting challenge - she had no connections in the city, and neither did her parents. She knew landing an internship in the competitive New York City job market would be challenging. However, she was determined to make it happen.
Nicolette started by researching companies and reaching out to potential contacts through LinkedIn, but her efforts yielded little success. She quickly realized that she needed a new approach. That is when she decided to invest $200 of her summer wages to set up a LinkedIn ad seeking an internship. She crafted a compelling ad highlighting her skills, experiences, and aspirations and posted it on the platform.
Her ad surprisingly gained traction, and within just a month, primarily senior executives had viewed it more than twelve thousand times. The response was overwhelming, and Nicolette received offers from some of the most respected organizations in the city, including Bloomberg, the New York Stock Exchange, Pfizer, Thomson Reuters, and Citigroup. She was thrilled at the opportunity to work at any of these companies, but she knew that she had to make a decision that was best for her career.
As she evaluated her options, Nicolette was torn between the prestige of working at a well-known company and the opportunity to work at a start-up where she could make a real impact. After careful consideration, she decided to take a risk and pursue the internship that would give her the most hands-on experience and the chance to learn. Ultimately, she accepted an internship with Edulence, a new EdTech company that revolutionized how students learn.
At Edulence, Nicolette was allowed to work on real projects and make meaningful contributions to the company. She was assigned to the marketing team and quickly proved to be a valuable asset to the team. She was responsible for creating and implementing marketing campaigns, conducting market research, and building relationships with potential customers. Additionally, she had the opportunity to network with industry leaders, making valuable connections that would serve her well in her future career.
For Nicolette, the summer was a transformative experience. She returned to college with a newfound sense of confidence and purpose. She landed the internship of her dreams and gained valuable experience and skills to help her excel in her future career. She knew the decision to take a risk and pursue an opportunity at a start-up was right.
Nicolette's story is a reminder that with hard work and a little creativity, anyone can achieve their dreams, regardless of their background or connections. Her determination and willingness to take risks paid off. She proved that anything is possible if you believe in yourself and never give up. Her LinkedIn ad campaign was a huge success, and it helped her to set foot on the path of success. It is a story of how a young student's dream of working in Manhattan came true and how anyone with a similar ambition can make it happen too.
Get inspired! If you are on board, let us turn the table for you.
Fuel Your Next Steps for Success
Social media has uplifted the playing field in the job market, much like a marathon race on a tarmac instead of trekking over rugged, jagged terrains. Job seekers now have access to the same information as job providers. It allows them to research companies and gain insight into their work culture before even setting foot inside the door. It is essential to be prepared with all the necessary documents to give yourself the best chance to enter the interview room. Like those cameras locked in each of the marathon runners, recruiters lock their retinas on well-written resumes and cover letters.
Optimizing your LinkedIn profile is like putting on the legs of Usain Bolt to zoom over the finish line. It is essential but not enough by itself. You should also invest time and effort to craft an excellent job application; it is your entire branding; every digital touch point where recruiters interact with you must shine like a Sun, completely overpowering their attention. From that magnetic email you write to the attachments you include (your resume and cover letter) and, finally, your LinkedIn profile, everything must work in unison to sell your brand of brilliance.
By putting in the hours to have a polished job application and preparing for interview questions, you will give yourself the best chance to cross the finish line and land your dream job.